It’s not easy for a nonprofit foundation to do all of its great work. There’s the challenge of fundraising, not to combating the general apathy of the typical consumer. You’re trying to do a good deal with little in the way of resources. Who has the time to engage in robust competitive analysis, much less developing a comprehensive strategy for the following year?
That’s exactly what Firebrand Group engaged in, in order to support the terrific mission of the Voss Foundation. The organization has been able to fund 150 clean water access points, not to mention 467 sanitation facilities, across seven countries. The result? A fundamental positive influence on the lives of over 100,000 people.
To better support their mission, Firebrand Group was tasked with building a thorough competitive analysis, identifying opportunities for a marketing resource-strapped charitable foundation to make a tremendous impact via underutilized opportunities, such as digital marketing. The result? A year-over-year increase on Voss Foundation’s digital reach for both marketing and fundraising objectives. That’s a result we pride ourselves on.